the dawn of ‘eyes up’
Eyes Up was founded by film and television icons Jerry and Janet Zucker after attending a presentation by Dr. Mitch Prinstein, then Chief of Psychology of the American Psychological Association, on scientific findings about the impact of social media on children’s developing brains. The findings prompted the Zuckers to put their experience in entertainment and storytelling to work. Drawing on their creative and celebrity friends, they created Eyes Up as a movement to help young people moderate their use of social media and AI—and reconnect with the people, world and creativity beyond the screen.
Dr. Mitch Prinstein
Scientific Advisor
Dr. Mitch Prinstein, Ph.D., ABPP is the John Van Seters Distinguished Professor of Psychology and Neuroscience at the University of North Carolina at Chapel Hill, the Senior Science Advisor of the American Psychological Association, and now our Scientific Advisor. For over 25 years, and with continuous funding from the National Institutes of Health, Mitch’s research has examined interpersonal models of internalizing symptoms and health risk behaviors among adolescents, with a specific focus on the unique role of off- and on-line peer relationships in the developmental psychopathology of depression and self-injury.
He is a board-certified clinical psychologist and has published over 250 scientific manuscripts and 12 books. Mitch has advised/consulted with the numerous government agencies (e.g., White House Office of Science and Technology Policy, Centers for Disease Control, Federal Trade Commission, US Surgeon General’s Office, US Supreme Court), international agencies (e.g., Organisation for Economic Co-operation and Development, World Economic Forum, World Health Organization), nonprofits (e.g., Common Sense Media, The National PTA), institutes (e.g., National Institute of Mental Health, National Academies of Science), as well as for-profit industries (e.g., Google, Apple, Johnson & Johnson), and the entertainment industry (e.g., David E. Kelley Productions, Impact Guild).
Jerry Zucker
Co-founder
Jerry Zucker Began his career in collaboration with his brother, David Zucker, and Jim Abrahams. The team wrote and produced KENTUCKY FRIED MOVIE, wrote and directed the comedies AIRPLANE! and TOP SECRET!, and the television series POLICE SQUAD! Jerry also directed GHOST, FIRST KNIGHT and RAT RACE.
In 2004, he and Janet started Proposition 71, the California Stem Cell Research and Cures Initiative that raised three billion dollars for stem cell research in California. In 2008, Jerry and Janet launched The Science and Entertainment Exchange in collaboration with the National Academy of Sciences in Washington D.C. and still serve as co-chairs.
Janet Zucker
Co-founder
Janet Zucker has been producing and managing in the entertainment business for over four decades. Janet co-runs Zucker Productions with her husband, writer/director Jerry Zucker. Janet’s productions include but are not limited to DEAR DUMB DIARY, Jim Benton’s best-selling book series, MENTAL, FAIR GAME starring Sean Penn and Naomi Watts, FRIENDS WITH BENEFITS starring Mila Kunis and Justin Timberlake and RAT RACE.
In 2004, she and Jerry, along with two other families, started Proposition 71, the California Stem Cell Research and Cures Initiative. Janet is the President of CuresNow, a non-profit organization dedicated to supporting stem cell research. She is also a founder and co-chair of THE SCIENCE & ENTERTAINMENT EXCHANGE and has been inducted into the National Academy of Sciences’ Einstein Society.
Adam Hanft
Strategic Advisor
Adam Hanft is CEO of Hanft Ideas. A company of one, for outsized impact. Expert in developing strategic relevance for iconic American companies. Member of Barack Obama’s pioneering 2008 digital team and advisor to Yair Lapid, former Israeli prime minister. Member of the Board of Directors of Scotts Miracle-Gro (NYSE: SMG) and brand advisor. Member of the Board of Directors of 1800Flowers (NASDAQ: FLWS) and brand advisor. Member of the Board of Directors of Sensory-Cloud—an early-stage pharma company. Co-host, with Faith Popcorn, of the JOLTY podcast. Contributor to Inc., Fortune, Huffington Post, Fast Company, Salon, Wired, Mashable, Slate. Co-author of “Dictionary of the Future”. Entrepreneurial founder of creative agency called “The small agency that is every big agency’s nightmare” by the New York Times. Active angel investor and co-founder of two wellness start-ups
Fred Siegel
Strategic Advisor
As a Santa Monica-based photographer, Fred’s current focus is Fifty Two Sundays, a documentary portrait project profiling fifty-two of the most influential Black pastors across America, forthcoming in 2027. This project sits at the intersection of faith, culture, and civic life in our country. Additionally, he shoots commercial and editorial work portfolio at— fredsiegel.net
Alongside photography, Fred creates and implements programs for social change through initiating, guiding and/or managing strategic alliances between corporations, leading non-profits, the entertainment industry, and opinion leaders.
Kathryn Morrissey
Senior Advisor
Is a strategist and builder working to ensure human expression, connection, creativity, and agency remain central to ourselves, to one another, and to the systems shaping and being reshaped by an AI-driven world. She works at the intersection of mental health, responsible technology, philanthropy, and the humanities to strengthen the cultural infrastructure this moment demands.
Kathryn is a Senior Advisor, Coalition Building and Network Engagement for the AI Psychological Harms Research Coalition alongside a 3-year appointment as a Visiting Artistic & Research Fellow at Bath Spa University. Kathryn is also a Fellow of the Global Philanthropy Forum and a Trustee of House of Imagination, a UK-based charity that brings artists, educators, young people, and communities together to explore new approaches to creativity, learning, and public engagement.
Tim Cohan
Creative Advisor
Tim Cohan is a designer, educator, woodworker, and the founder and creative director at Cohan Design. Based in Beacon NY, his work encompasses strategic brand identity, print, interactive, experiential design; as well as signage, sculpture and wayfinding systems. His small team of diverse talents has partnered with clients in entertainment, healthcare, technology, consumer products, public spaces, and more.
In partnership with writer Jesse Mechanic and industrial designer Ryan Kahen, he co-founded Wood Moves, an independent design collective that crafts original handmade home goods and donates 5% of all sales to fight poverty. He designs and builds original products and small furniture in the studio in Beacon.
Cohan is also a faculty member in SVA’s MFA Design program where he created and teaches a course called Brand Concepts. He is on the MFA Design admissions committee, which reviews and selects applicants for the program each year.